A popular saying among internet marketers is, “The money is in the list.” Other similar phrases abound but the basic meaning is once you sell to one person on your list, the likelihood of them purchasing from you again increases dramatically.
Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make sure you have checked off all the pointers on the list. A checklist of copywriting elecments you should always include. .
According to legendary advertising man, Leo Burnet, “Dull and over exaggerated ad copy is due to the excess use of adjectives.” To prove it, he asked his staff to compare the number of adjectives in the 62 ads that had
As you know it can be very expensive to attract new customers into an online business. And in any case even if you aren’t spending money on ‘paid advertising’ and simply just receiving traffic (via organic search engine rankings), you’d still
The word ‘Free’ has proven over and over again to be the strongest, most important word in marketing anything and yet few people make the most of it. I’ve never seen anyone overuse this word in a mailshot and yet
You Can Overcome Your Prospects’ Fears By Doing These Four Proven Things! A majority of people are simply afraid to make a decision to order your product. They may really want and need it, but something inside of them tells them
I’d be prepared to wager that less than one-in-a-hundred direct response marketers knows how to write copy that could consistently bring home sack loads of orders. But if you are lucky enough to be in that that “top one percent”… You
The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that is emotional or uses a trick technique, as these will detract from the credibility
There are a variety of elements to any direct mail or website sales letter, some of which should NEVER be forgotten. Here’s a handy checklist of 21 elements that should always be present in a sales letter. Check your latest