Double Your Conversions with this Hidden Sales Letter

If you’ve read enough spy stories, you’ve seen how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…
You get the idea.

Copywriting

How to Keep Your Copywriting Skills Fresh

Sometimes the world does give me a little nudge

Like the time I was introduced to a small group of young copywriters at a conference. They were polite and pleasant enough.

Copywriting

How to Drastically Increase Your Sales Page Conversions

The best copywriters in the world do this, although you may never hear about it.
It’s so simple, really, and yet powerful. And once you start doing it, you’ll likely see your sales go up in a really big way.

Copywriting

The Secret Copywriters NEVER Tell You

It’s all about fancy copywriting and Jedi mind tricks to make the sale with your copy, right?
After all, that’s what most copywriters will tell you.

Copywriting

The One Word Every Prospect Loves

This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.”
Do you have any guesses as to what this word might be?
We’re talking about the word “you.”

Copywriting

144 Power Words that Convert

As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.

The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use that will make or break your conversion rate.