PLR or private label rights don’t always enjoy the best reputation. Most marketers figure PLR was written by someone who either doesn’t speak English well or has no background in the subject matter. And often times the PLR is cobbled together with a lousy sales letter and amateur graphics and sold as a package to unsuspecting marketers.
If you’ve followed me for any length of time, then you know I advocate testing everything to see what works rather than simply taking the advice of others.
I’m constantly amazed at how marketers seem to think free content and paid content are two entirely different things. That fact is, your most successful blog posts and newsletter articles can make you more money than many of the products you’ve promoted.
Let me preface this by reminding you that the greatest selling tool in all the world isn’t the internet, or sales letters or sales videos or even word of mouth.
The U.S. elections have been the talk of the news worldwide for months now. Thinking I might like to revisit a U.S. show about the White House called ‘The West Wing’, I found it on Netflix and started binging.
Have you seen, ‘Self-Made: Inspired by the Life of Madam C.J. Walker’? It’s a limited series on Netflix, and the first 8 minutes just about hit us over the head with what might be the most important marketing lesson of all.
Why is it when we want to be at our most creative and innovative, we resort to using the most worn-out cliché at our disposal?
“We need to think outside the box on this one!”
4 times out of 5, the answer is a resounding YES.
Maybe you’ve heard this advice before.
Maybe it sounded crazier than clown college to you.
But… it works.