What’s Your Excuse?

This is taken directly from social media… “In high school, I flipped burgers at McDonald’s so I could afford the privilege of taking the SAT. “I fed and cared for my three baby siblings until they went to sleep and

What Makes Content Go Viral?

I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go viral. The first half of the question is easy: Viral content is content that

Sneaky Trick Yields YouTube Views

This really is pretty sneaky, and no one would blame you if you don’t want to do it. That said, you should know that a LOT of people do this, and it does work to get more comments and more

Offliners: How to Handle Any BIG Objection

This comes from a friend of mine, but I understand it originates from the The World Book Encyclopedia selling manual, back in the day when encyclopedias were sold door to door. Let’s say you’ve made your presentation to your brick

How to Create an Upsell for Your Funnel in 60 Minutes

Generally speaking, the more things you offer your customers, the more money you will make. And if you don’t have a wide range of price points in your products, then you are losing money. A good marketer who’s been doing

Dirty Little Secret about One-on-One

Have you ever seen a bonus for a product that included some kind of one-on-one coaching? For example, it might be a mini-course in which participants send in their assignments each day for comments. Or maybe participants are allowed to

Are You Losing Sales by Leaving Out Crucial Info?

I got a free trial download of a very popular software program. I used it, liked it, and when the trial was over, I wanted to buy the software. But guess what? Nowhere… and I mean NO WHERE – on

How to Recruit Affiliates by The Bucketful

In getting ready to write this article, I wanted to open with a joke about affiliates. I typed in “affiliate joke” into Google, unsure of what results I would get. Would you believe… there is an affiliate program for something

7 Mindset Hacks for Online Marketers

Have you ever wondered why some online marketers seem to be so much more successful than others? Or why one marketer bounces back from a failure within days, while another one gives up and begs for his old job back?